# InteliAds > InteliAds is an Amazon Ads automation platform built for KDP (Kindle Direct Publishing) authors. It cuts wasted ad spend automatically, 24/7, using user-defined IF/THEN rules. ## What InteliAds Does InteliAds connects to your Amazon Ads account and runs automation rules you create. Rules follow simple IF/THEN logic — for example: "IF ACoS exceeds 30%, THEN reduce bid by 15%." Rules execute automatically on a schedule (daily, hourly, or real-time depending on your plan), optimizing bids, pausing underperformers, and promoting winning search terms without manual intervention. ## Key Features - Rule-based automation: Create IF/THEN rules for bid optimization, keyword management, and budget control - Real-time bid adjustments: Automatically adjust bids based on ACoS, CTR, CPC, impressions, and other metrics - Negative keyword automation: Pause wasteful search terms automatically - Search term harvesting: Promote high-converting search terms to exact match campaigns - Campaign scheduling: Run rules on custom schedules - Multi-account support: Manage multiple Amazon Ads accounts from one dashboard ## Who It's For - KDP authors managing their own Amazon book ads - Independent publishers running ads across multiple titles - Agencies managing Amazon Ads for author clients - Any Amazon seller running Sponsored Products, Sponsored Brands, or Sponsored Display ads ## Pricing - Starter: $29.99/month — 1 KDP Ads account, USA + 1 country, up to $300/mo ad spend - Pro: $59.99/month — 3 accounts, USA + 3 countries, up to $2,000/mo ad spend - Unlimited: $69.99/month — unlimited accounts, all marketplaces, unlimited ad spend Pro and Unlimited plans include a 7-day free trial. Starter is direct payment (no trial). All plans include a 14-day money-back guarantee. ## Links - Website: https://inteliads.io - Dashboard: https://dashboard.inteliads.io - Blog: https://inteliads.io/blog - Support: support@inteliads.io - Twitter: https://twitter.com/InteliAds